About Refined Completions

At Refined Completions, our core focus is to increase our customers' profitability through innovation. Every operator deserves more than a “one-size-fits-all” approach. We started with a commitment to protect your well’s geological integrity and maximize long-term performance. Over decades of experience in oil and gas, we saw time and again how generic completions lead to unpredictable production, premature decline, and environmental risk.

So we built a different way. We built The Refined Way — a patent-pending, data-driven, repeatable process that transforms uncertainty into control.

Our Mission

At Refined Completions, we help customers unlock higher profitability by turning innovation into measurable completion results. Our predictable, science-based process delivers consistent, repeatable results from the lab to the oilfield.

Our goal is to end uncertainty by combining rigorous testing, disciplined execution, and field-proven performance in every completion.

The Core Values We Live By

These values shape who we are, how we serve, and what we stand for. From every new hire to every decision in the field, Trust, Innovation, Purpose, and Stewardship define The Refined Way.

Trust

Act with honesty and accountability in every decision.

Innovation

Think forward, challenge limits, and drive better solutions.

Purpose

Work with meaning, knowing what we do matters.

Stewardship

Protect the well-being of people, clients, communities, and the environment.

Our Team & Expertise

Refined Completions is powered by a lean team with decades of collective experience in upstream oil & gas completions, geology, engineering, and environmental performance. Our leadership includes seasoned completion engineers, chemical specialists, and field experts — all aligned under one goal: predictable, responsible well performance.

We bring:

Deep knowledge of basin geology

Expertise in reactive fluid–rock behavior

Proven record of performance uplift and emissions abatement

Ability to translate lab and modeling data into field-ready solutions

C. Lloyd Brown, CEO

Author, CEO Coach, Mentor: Refined By Failure LLC

Founder/Vice Chairman Smart Chemical Services

C. Lloyd Brown co-founded Smart Chemical Services, an Oil Field Chemical Services Company in 2008.  In 2017, Smart Chemical won the Inc. 5000 award for one of the fastest-growing companies in America and won the award again in 2018 and 2019. In 2020, Lloyd stepped down as CEO assuming the role Vice Chairman of the Board.

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In 2021, Lloyd released his first book, “Refined by Failure, Breaking Rules and Getting Burned.” He founded the Coaching Practice, Refined by Failure. The coaching practice works with Entrepreneurs, Executive and Business Leaders and their teams. In 2023, He published his second book, “Refining Through Failure, THE GUIDE.”

Lloyd received a B.B.A. in Petroleum Land Management from Texas Tech University in 1987. Other experience includes Risk Management with CBIZ specializing in Group Captive Insurance Programs.

In August 2022, Lloyd became a member of the Rawls Business School Advisory Council at Texas Tech University. He formally served on the Amarillo Economic Development Corporation and is a former Chairman of the Board.

Lloyd is a Facilitator for the Founders Group at the WT Enterprise Center and also serves as a mentor for Elevate Amarillo. Lloyd is married to Lora and they have a daughter, Bailey.

Jeffrey Snider, Chief Science Officer

Refined Completions

Chief Science Officer at Refined Completions Jeffrey Snider blends nearly thirty years of diverse experience in the energy, industrial, and consumer sectors to deliver tailored, next-gen chemical solutions with a distinct intuitive edge. A native Texan, his multi-generational roots in oil and gas grant him a profound understanding that deftly navigates the industry’s nuanced challenges.

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Formerly CTO at Smart Chemical Services, Jeff led the development and commercialization of pioneering products, amplifying cost-efficiency and performance while integrating sustainable practices. He also serves as a board member at Smart Chemical Services, contributing to its ongoing influence in the industry. Smart Chemical Services, founded in 2008, evolved into an industry leader, boasting hundreds of employees and multiple satellite facilities across the US. Renowned for innovation and operational excellence, it earned recognition as an Inc. 5000 company for years, setting benchmarks for safety and client satisfaction.

Building upon this robust foundation, Refined Completions prioritizes advanced technology and sustainability under leaders like Jeffrey Snider. Committed to excellence and industry standards, it delivers value to clients and stakeholders, expanding its footprint nationally and globally. Jeff’s uniquely suited expertise transcends chemical formulation, integrating data management and industry experience to craft impactful solutions. His holistic approach establishes him as an innovator, networker, and thought leader. A degreed chemist, Jeff has authored patents and publications for the Society of Petroleum Engineers, showcasing his drive and technical prowess.

At Refined Completions, Jeff devises synergistic solutions to optimize operations, enhance safety, and drive client revenue, yielding transformative outcomes with state-of-the-art chemical solutions.

Danny Gray, VP Sales

Refined Completions

Danny Gray comes to Refined Completions with 35 years of experience in the oil and gas industry designing and managing completions in basins across the U.S.  Mr. Gray previously held the position of Vice President – Completions for Laredo Petroleum. 

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Prior to joining Laredo in 2010, he spent 5 years in various engineering roles for ConocoPhillips and Burlington Resources primarily focused on completions in the Barnett Shale and Anadarko Basin, and 17 years in engineering roles with BJ Services supporting drilling and completions projects throughout the U.S.

Mr. Gray holds a Bachelor of Science in Mechanical Engineering from Texas Tech University and is a long-standing member of the Society of Petroleum Engineers.

Scott Jones, VP of Safety

Refined Completions

Scott Jones is the vice president of HSE for Refined Completions LLC. Scott has 30 years of experience in production, completions, and operations. He gained his experience through roles with Unichem, BJ Chemical Services, and Select Chemical. Scott was also a founder of Smart Chemical Services. Scott enjoys breeding and showing cutting horses.

Roch Romanson, Senior VP of Carbon Solutions

Refined Completions

Roch Romanson, Senior Vice President of Carbon Solutions at Refined Completions, helps operators reduce their carbon footprint by integrating the Pathfinder Prediction Process™ into well development strategies. He translates complex geological and carbon-related data into actionable insights, enabling customers to document measurable reductions, strengthen regulatory compliance, and gain recognition for the environmental value created through a geology-first approach.

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Roch began his energy career in the mid-1990s and spent nearly two decades with Halliburton, working across Canada, Asia Pacific, Australia, and multiple unconventional resource plays throughout the Lower 48. He has led multidisciplinary teams in both Completions and Drilling and contributed to record-setting frac and drilling performance in the Permian Basin from 2015 through 2021. His subsequent leadership roles focused on strategic growth and integrating emerging technologies across international markets.

Originally from Canada, Roch studied Chemistry at the University of Calgary before building a global career defined by technical expertise, operational excellence, and a commitment to helping operators make informed, reputation-protecting decisions.

Brett Hodge, VP of Operations

Refined Completions

Brett Hodge hails from the northern Texas Panhandle, where two dominant industries shape the landscape: farm and ranch, or oil and gas. Embarking on his journey three decades ago, Brett took the plunge into the realm of oil and gas at the age of 18. Starting from the ground up as a roustabout and water hauler, he has dedicated the past 20 years to mastering completion chemistries and refining optimal operational strategies.

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His passion lies in realizing science-based technologies and witnessing their transformative power in action. Brett is exhilarated by the industry's evolving trajectory and the abundance of technological innovations that fuel remarkable efficiencies. However, he acknowledges a prevailing challenge: the shifting mindset within the workforce, a resilience he believes is waning.

Beyond the realm of work, Brett finds solace and adventure in outdoor pursuits, embracing the thrill of mountain biking, hiking, and scaling summits.

Holly Artho, Chief Integration Officer

Refined Completions

As Chief Integration Officer, Holly Artho oversees organizational alignment, operational execution, leadership development, and company-wide systems integration. With a decade of executive-level involvement and many years of HR Director leadership, Holly has built a reputation for creating clarity, driving alignment, and building strong organizational foundations.

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Her experience includes human capital strategy, culture development, compliance oversight, organizational design, leadership support, and implementing systems that enable teams to execute with excellence. Holly’s work centers around helping the company and the people within it.

She holds a Bachelor of Marketing from West Texas A&M University and is SHRM-CP certified.

Holly is a wife and mom of four who enjoys time with her family, whether at a game, on a trip, or relaxing together in the evenings.

Kurt Oheim, Relational Engineering/Team Building

Refined Completions

Kurt Oheim has spent forty-four years building teams as a mentor, teacher and pastor.  He knows how to work through conflict with teams in order to build healthy work environments. He is also a certified mediator.  Kurt grew up in the Oil and Gas culture in Louisiana and Texas. Kurt and his father co-owned The Oheim Company, an petroleum engineering consulting firm.

Kurt has been married to Laura for 43 years and they have five adult children and five grandchildren.

Why Refined Completions Stands Out

Patented Methodology

Our Refined Way workflow is not “standard practice.” It’s a patented, proprietary process grounded in mineralogy, equilibrium analysis, and reactive chemistry.

End-to-End Approach

From formation evaluation, through predictive modeling, to chemistry prescription, execution, and performance verification — we own every step.

Proven Results

Across multiple basins, operators see consistent production uplift, reduced Lease Operating Expense, and verified CO₂ / H₂S abatement.

Sustainability Built In

We don’t just optimize wells — we optimize them responsibly. Our approach supports environmental accountability and potential carbon-credit pathways.

Our Journey & Vision

Refined Completions started with a simple frustration: the industry kept chasing commodity fixes—who could provide the cheapest chemical—instead of asking what the geology actually needed. Too often, that mindset delivered short-term “wins” and long-term damage: compromised formation integrity, disappointing performance, and wells that were harder to manage over time.

So we built a different path—process over products. By dissecting why completions fail (scale, fines migration, clay instability, acid gas formation), we developed a repeatable, measurable approach that replaces guesswork with predictable decisions.

Our vision is to redefine what a healthy well means: stable decline, maximum recoverable hydrocarbons, and a smaller environmental footprint—because every completion should be engineered to protect the formation and perform reliably for the long haul.

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an Internet Marketing Agency ®

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